Introductory level Entrepreneurship lesson plan,
Lesson Plans
Introduction to Entrepreneurship
- Objectives
- Describe the role of entrepreneurs in our society
- Understand key terms related to owning a business
- Identify personal characteristics and actions of themselves as future entrepreneurs
Idea Generation and Creativity
-
Objectives
- Describe ways that entrepreneurs develop business ideas
- Follow a 3-step process to identify problems and brainstorm possible solutions
- Create a prototype
Market Research and Understanding Customers
- Objectives
- Define market research and understand its importance for businesses
- Recognize the importance of understanding customer needs when making business decisions
- Develop a customer profile with specific characteristics representing a target customer for a business
- Describe common market research tools, explain how they are used, and where they are used
- Analyze market research data, form conclusions, and make recommendations
Business Planning and Personal Finance
- Objectives
- Understand the purpose and importance of a business plan in guiding entrepreneurial ventures
- Identify the key components of a lean business plan, including identity, target market, key roles, revenue streams, etc.
- Examine the relationship between personal finances and entrepreneurship, including how personal financial management impacts the success and sustainability of a business venture
Marketing Your Business
- Objectives
- Explain the purpose of marketing for business owners
- Describe a target market
- Identify the four Ps of the marketing mix and how they are used
- Describe how a brand can add value to a company
- Develop a USP (unique selling point) for a business
- Develop promotional activities for a business
