Students will learn about consumers, markets, brands, and qualities of successful entrepreneurs. The vocabulary options are an artistic interpretation of terms or a sticky note activity. Students will also conduct an Entrepreneurial Personality Test or use the Companies That We Love! cards from Card Games Active Learning Tools for their anticipatory set options. The conclusion options include examining an infographic from the Atlanta Fed or a brand awareness activity. Additional assessments include an informational poster and reinforcement worksheet.

Cross-curricular keywords: Art, Markets

Lesson Objectives

  • Analyze the role of consumers in entrepreneurship
  • Analyze decisions entrepreneurs make related to consumers
  • Examine the role of markets/marketing in entrepreneurship
  • Apply understanding of the role of consumers, decisions, and markets/marketing to entrepreneurship

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